This is exactly where social advertising becomes your secret weapon.

With traditional job boards, you pay upfront and hope for results. You have limited control over what happens after you publish, and no ability to adjust your strategy in real time.

With our campaigns, everything is trackable:

• Cost per click

• Cost per application

• Daily volume of leads

• Application drop-off rate

• And more

We optimise your campaigns daily based on performance. That means if you want to boost results mid-week, we can adjust budget in real time. If a role fills quickly, we can pause and shift resources to another opening. You get complete visibility into what your budget is doing and what it’s delivering.

This level of control is impossible to achieve with static job board ads. If you’re serious about reducing cost-per-application and hiring smarter, this is where you start.

We hear this one a lot. And in almost every case, once we audit what was actually done, it becomes clear why the results were disappointing.

Most agencies or in-house teams rely on “boosted” posts or general awareness ads—often with limited targeting and no tracking. That’s not a recruitment strategy. It’s hoping for clicks.

We specialise in running ads within the Special Ad Category for Employment, which is a mandatory setting Meta requires when advertising jobs. Most marketers don’t even know this exists, let alone how to optimise within it. If your past ads weren’t structured around these requirements, you were never playing with the right tools.

On top of that, we build structured campaigns with advanced audience layering, copy variation, performance testing, and mobile-first Social Apply funnels—designed to bring in high-intent, local applicants within 48 hours.

If you’ve run Facebook ads before and didn’t see results, chances are you’ve never seen our kind of campaign.

That concern makes total sense—especially if you’ve been burned by generic marketing agencies or unclear promises in the past.

But this isn’t guesswork. What we offer is proven, measurable, and already working at scale.

Over the last 12 months, we’ve successfully run more than 100 campaigns across the UK, filling roles in warehousing, logistics, manufacturing, food production, hospitality, and customer service—even in regions where job boards completely dried up.

We’ve delivered thousands of qualified applications for some of the toughest-to-fill, high-turnover roles—often in under 48 hours.

This isn’t theory. It’s field-tested strategy, backed by results and built for the realities of high-volume recruitment. If you’re looking for a way to reach local, job-ready candidates consistently, this is one of the most reliable options available right now.

And with our Fast-Track Campaign, you can test it risk-free for a single role without any long-term commitment.

We completely understand—when you’re dealing with urgent roles and a constant flow of vacancies, the last thing you want is a complicated new system or workflow.

That’s why our approach is designed to simplify, not disrupt.

Candidates apply using our Social Apply system—mobile-first, instant-loading forms on Facebook and Instagram that take less than 60 seconds to complete. There’s no account registration, no redirection, and no unnecessary steps.

For your internal team, there are no platforms to learn, no dashboards to manage. We deliver pre-qualified leads directly to your inbox or ATS, just like any job board—but with better results.

You get the benefits of modern recruitment marketing—more reach, better candidates, faster hires—without changing how your team works.

A strong brand is helpful, but it’s not a requirement for running effective recruitment campaigns—especially on social media.

Our campaigns are built to perform even when the brand is unfamiliar, because we focus on what matters most to job seekers:
Clear job benefits, local relevance, trust-building creatives, and frictionless application experience.

We’ve delivered thousands of applications for companies with no online presence, no careers site, and no employer branding materials—and still achieved lower cost-per-application than job boards.

Here’s how:

• We use performance-first ad design, not brand dependency

• We run ads through our optimised hiring profiles (e.g., “We Are Hiring”) to build instant credibility

• We focus on what attracts frontline talent: salary, location, job type, working hours, and application ease

• In the Monthly Plan, we also offer optional branded campaigns when you’re ready to grow your visibility

In fact, many of our best results come from helping unknown employers stand out by running smarter ads, not louder ones.

This is one of the most common misconceptions—and it’s exactly why many recruiters are missing out on thousands of qualified candidates.

The truth is, blue-collar workers are some of the most active users of social media, especially platforms like Facebook, Instagram, and increasingly TikTok. These platforms aren’t just for Gen Z—they’re where people check local news, browse jobs, connect with community groups, and look for better work opportunities.

Over the past year, we’ve delivered tens of thousands of applications for frontline roles such as:

• Warehouse operatives

• Forklift drivers

• Kitchen staff

• Hotel cleaners

• Call centre agents

• Production line workers
  …all through social media ad campaigns.

In fact, we’ve had success in regions where job boards failed entirely. Our social-first strategy allows us to reach passive candidates—those not actively applying anywhere but open to the right opportunity.

These aren’t theoretical results. This is what we do every week, and we’d be happy to show you real case studies to back it up.